Future Market Insights, Dubai: The global baby diaper market is forecast to expand at a CAGR of over 5.0% between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI). Surging demand for light weight, multi-layer, and chemical free disposable baby diapers has created a lucrative opportunities for the market.
Increasing parent’s precautionary measures towards baby’s hygiene has led to development clinically proven hypoallergenic baby diapers to prevent the skin rashes and other skin issues. This will drive the baby diaper sales in the near future.
Key market players such as Pampers are integrating wearable smart technology in baby diapers. This strategy will help parents to tend their babies quickly and more effectively.
For instance, Pampers launched a smart diaper named Lumi in 2019, which sends notification whenever baby has we diapers. With built-in moisture strip and reusable sensor, as soon as the diaper gets wet, parents get and alert message on the Lumi mobile application to change the diaper.
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Declining birth rate on a global level is threatening the baby diaper market growth. Rising prevalence of obesity and increasing cases of sexually transmitted diseases has significantly reduced the child birth rate in developed nations.
These factors will negatively affect the baby diaper market in subsequent years. However, neuro-marketing strategies employed by market players to attach the customer emotions with the product will propel the market growth to new levels.
“Customer inclination towards eco-friendly and recycled products is encouraging the development of superabsorbent polymer for baby diaper. Increasing innovation towards recycling disposable diapers will intensify the baby diaper market growth,” says the FMI analyst
Key Takeaways
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Competitive Landscape
Market players are working towards developing sustainable and recycled baby diaper in an attempt to conserve natural resources. They are utilizing biodegradable packaging materials, developing chlorine free and plant based diaper materials to satisfy the customer demands.
For instance, Walmart’s Parent’s Choice store brand diaper markets the product based on the features like “hypoallergenic inner liner”; “ultra-absorbent core”; and “stretchable sides for excellent fit”. Such strategies are becoming common among market players thus boosting the market growth.
Some of the leading companies profiled in the report are:
More Insights on the Global Baby diaper Market
Future Market Insights, in its new offering, provides an unbiased analysis of the baby diaper market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby diaper market with a detailed segmentation.
Baby Diaper Market by Category
Product Type
Age
Style
Functionality
Region
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Key Questions Covered in the Report
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