Increasing awareness regarding period hygiene and period management, and rising environmental consciousness encouraging the use of eco-friendly products is driving market revenue growth
The global period panties market size was USD 140 Million in 2021 and is expected to register a revenue CAGR of 28.3% over the forecast period, according to a latest report by Reports and Data. Market revenue growth is expected to be driven by technological innovation in manufacture of period panties, rising consciousness about period hygiene and management, and environmental awareness. Women are frequently required to change pads or tampons as a result of heavy blood flow rate, which can sometimes be difficult to control. It becomes very challenging for them if they are in offices or if the surroundings are not convenient. The most secure option for menstruating ladies or those with menorrhagia is period underwear.
Modernization has led to an increase in the number of women working, which has increased the demand for comfortable, and incredibly absorbent period underwear. Period panties are better and more environment friendly than single-use products such as tampons or pads. By educating people, government-sponsored media campaigns, NGOs, and substantial influence of social media have improved period hygiene and protection among women. After a single purchase, period panties can be used frequently without the need to be purchased again which results in cost-saving for consumers, which is another important factor driving revenue growth of the market.
Companies profiled in the market report are Knix, Clovia, Anigan, Dear Kate, Modibodi US, Aisle, Adira, Wuka, Fannypants, and Thinx, Inc.
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Some Key Highlights From the Report
For the purpose of this report, Reports and Data has segmented the global period panties market based on type, product type, distribution channel, and region:
Type Outlook (Revenue, USD Billion; 2019-2030)
Product Type Outlook (Revenue, USD Billion; 2019-2030)
Distribution Channel (Revenue, USD Billion; 2019-2030)
Regional Outlook (Revenue, USD Billion; 2019-2030)
Key Takeaways of the Global Period Panties Market Report:
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