Most ‘gurus’ and other advisors tell business people the way to generate leads is to offer something unique – something different that no competitor can also provide. Since all convenience store sells Marlboro and Coke, every accountant produces P&L statements and tax returns, and each heating and air conditioning contractor replaces coolant and compressors, this advice cannot possibly work for local businesses, according to McKay.
The question troubling most local companies, “How do businesses stand out when they offer the same goods and services as their competitors?” is now finally going to find an answer with this new gem. Through his new book The Personality Prescription for Contractors, Chuck McKay shows that the key ingredient for any business is ‘Personality,’ which is the difference that each local business can and should promote.
It also provides an accurate and detailed answer to “What makes a business’ personality?” Each small business, intentional or not, is built around the way the owner is comfortable doing business. Therefore, an owner’s core values become the company’s values on which they are bound to stand firmly.
The Personality Prescription takes an easy-to-grasp approach to determine exactly how to communicate those values to potential customers. “When a business openly states, ‘Here’s what we stand for,’ a significant number of customers will respond, Hey, I stand for that, too! I’m shopping with them,” says McKay.
The Personality Prescription for Contractors is available on Amazon in all three formats; Kindle, Hardcover, and Paperback. Anyone offering home services contracting must give this book a read.
McKay’s three previous titles are also available on Amazon.
Media ContactCompany Name: Wizard of Ads Chuck McKay, Ltd.Contact Person: Chuck McKayEmail: Send EmailPhone: 304-208-7654City: NoblesvilleState: IndianaCountry: United StatesWebsite: FishingforCustomers.com
